New Special Initiative Celebrates Canada’s Sesquicentennial

Pattison Outdoor Advertising, VIBE Arts and Toronto youth team up on an exciting art initiative for Canada’s sesqui-centennial birthday:

PATTISON have generously donated $100,000 in-kind media to exhibit art created by youth from some of  Toronto’s most under-resourced communities.  The project entitled, 150 REASONS WE LOVE CANADA, is led by Vibe Arts, a grass-roots charity providing opportunities for marginalized youth so that they can engage meaningfully in free high quality arts education.  VIBE Arts works in schools, community centers, public housing, hospitals, hospices,  shopping malls and shelters – anywhere young people are found.

The project will capture the top 150 REASONS we love Canada.  From the smell of grass in the spring, to our favourite sports teams, to freedom and our first toboggan ride, these reasons will be brought to life by  Toronto youth on 6 x 4 feet repurposed ad panels in the TTC subway stations. The 60 murals will be up for 8 weeks during Summer 2017.

For more information, please contact Deneille Balkissoon at or  416-929-9314 x 114